BACK-TO-SCHOOL
JUST GOT GOOD
WITH PRECISION®
See why a new school year is the perfect
opportunity to help your patients add
PRECISION® contact lenses to their routine.
BACK-TO-SCHOOL
JUST GOT GOOD
WITH PRECISION®
See why a new school year is the perfect opportunity to help your patients add PRECISION® contact lenses to their routine.
How can Back-to-School visits be
quick contact lens opportunities?
projected to be spent during the Back-to-School season this year1
contact lens wearers started wearing them between the ages of 11–202
increase in contact lens exams for patients under 25 from June through August compared to other months3*
*"Contact Lens Patient" is defined as having a contact lens Rx.
WHO IS GEN Z?
Back-to-School means back to screens, and discomfort may come into play
WHO IS GEN Z?
Back-to-School means back to screens, and discomfort may come into play
There are 69 million Gen Z in the US4
Born between 1997 and 2012, Gen Z ages range from 12-27 years old5
Gen Z trusts educators, scientists and doctors above all others6
How to talk to Gen Z
Your Gen Z patients trust you to make a contact
lens recommendation that fits their lifestyle.
“What activities are you involved in?”
“How many hours per day are you
looking at a screen?”
“Contact lenses might be a great option
based on your activities and screen time.”
How to talk to Gen Z
Your Gen Z patients trust you to make a contact lens recommendation that fits their lifestyle.
“What activities are you involved in?”
“How many hours per day are you looking at a screen?”
“Contact lenses might be a great option based on your activities and screen time.”
Why PRECISION1® and PRECISION7®
are Perfect Options for Gen Z
PRECISION1® 1-Day Contact Lenses
Easy to wear7, easy to handle8*, and easy on the budget.
>80% water at the outer surface9**
Rated 9/10 for overall handling8*
Born from a Water Gradient technology, but at a mainstream price
*Based on the mean subjective ratings on a scale of 1 (Poor) to 10 (Excellent) for overall vision, overall comfort and overall handling in subjects wearing PRECISION1 contact lenses from a clinical study, measured at three-month follow-up visit; n=69.
**Based on in vitro measurements of unworn lenses.
PRECISION7® 1-Week Contact Lenses
Start and end every week freshTM2,12
16 hours of outstanding comfort and precise vision, even on day 710
Easy to handle10 and easy to remember11
First and only ACTIV-FLO® System that continuously moisturizes the lens surface for 7 days12
Patient Savings Assistant
Empower your team to turn pricing conversations into confident choices with this point-of-sale savings tool.
Important information for PRECISION7® (serafilcon A) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.
See product instructions for complete wear, care and safety information. 
References:
1. Back-to-School Shopping Statistics. Capital One Shopping Research. Updated July 16, 2025. Accessed March 9, 2026.
2. Brand Health Tracker Contact Lens Wearers, October 2024.
3. Alcon Data on File 2026, REF-29106.
4. US Population Insider Intelligence, 2023.
5. US Population Insider Intelligence, 2023.
6. The Sensible Generation, Gen Z and Trust, Edelman Trust Barometer, 2021.
7. Grant T. et al. A Survey of Contact Lens Wearers and Eye Care Professionals on Satisfaction with a New Smart-Surface Silicone Hydrogel Daily Disposable Contact Lens. Clinical Optometry 2020:12 9-15.
8. Cummings S, Giedd B, Pearson C. Clinical performance of a new daily disposable spherical contact lens. Poster presented at: American Academy of Optometry Annual Meeting and 3rd World Congress of Optometry; October 23-27; Orlando, FL.
9. Alcon data on file, 2019.
10. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023.
11. 2023 Global Strategic Insights - Ipsos Market Research Based on a survey of 500 US optometrists who fit contact lenses.; Alcon data on file, 2023.
12. Zheng Y, Dou J, Wang Y, et al. Sustained release of a polymeric wetting agent from a silicone-hydrogel contact lens material. ACS Omega. 2022;7(33):29223 29230.doi: 10.1021/acsomega.2c03310.