BACK-TO-SCHOOL JUST GOT GOOD
Delivering comfort for how we use our eyes today1,2
BACK-TO-SCHOOL JUST GOT GOOD
Delivering comfort for how we use our eyes today1,2
A Good Opportunity for a
Good Contact Lens Introduction
A new school year is the perfect opportunity to help your patients who only wear glasses add PRECISION® contact lenses to their routine
2 out of 3 contact lens wearers started wearing contacts between the ages of 11 to 203
~13% increase in contact lens
patient volume in August
compared to other months4
Between study sessions and schoolwork, on average, patients spend 44% of waking hours looking at screens5,6
WHO IS GEN Z?
WHO IS GEN Z?
Get to Know Gen Z
Back-to-school means back to screens, and discomfort may come into play.
There are 69 million
Gen Z in the US7
Born between 1997 and 2012,
Gen Z ages range from 12-27
years old7
Gen Z gets most of
their health information
from social media8
Gen Z trusts educators,
scientists and doctors above
all others9
How to Talk to Gen Z
Your Gen Z patients trust you to make a contact lens recommendation that fits their lifestyle.
“What activities are you involved in?”
“How many hours per day are you looking at a screen?”
“Contact lenses might be a great option based on your activities and screen time.”
Why PRECISION1® and PRECISION7®
are Perfect Options for Gen Z
PRECISION1® 1-Day Contact Lenses
Easy to wear, easy to handle10*, and easy on the budget
>80% water at the outer surface11**
Rated 9/10 for overall handling10*
Born from a Water Gradient
technology, but at a
mainstream price
PRECISION7® 1-Week Contact Lenses
Start and end every week freshTM2,12
16 hours of outstanding comfort and
precise vision, even on day 72
Easy to handle2 and easy to remember13
First and only ACTIV-FLO®
System that continuously
moisturizes the lens surface for
7 days12
Alcon’s Back-to-School Program Drives Patient Demand
and Gives Eye Care Professionals the Tools to Capitalize
on One of the Busiest Seasons of the Year.
Fit PRECISION® contact lenses today and get your
patients ready for Back-to-School
Important information for PRECISION7® (serafilcon A) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.
See product instructions for complete wear, care and safety information. 
1. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom.2022(14):93-99.
2. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023. 3. Brand Health Tracker Contact Lens Wearers, October 2024
4. Alcon Data on File 2025. REF-27162
5. Howarth J. Alarming average screen time statistics (2024). Exploding Topics. Published December 4, 2023. Accessed May 13, 2024. https://explodingtopics.com/blog/screen-time-stats.
6. Kemp S. DataReportal, Digital 2024: Global Overview Report. Meltwater, We are social. Published online January 2024 Accessed May 29, 2024. https://datareporta
l.com/reports/digital-2024global-overview-report.
7. US Population Insider Intelligence, 2023
8. PwC report shows importance of social media to healthcare. Healthcare Finance News. Published 2018. https://www.healthcarefinancenews.com/news/pwc-report-shows-importance-social-media-healthcare
9. The Sensible Generation, Gen Z and Trust, Edelman Trust Barometer, 2021
10. Cummings S, Giedd B, Pearson C. Clinical performance of a new daily disposable spherical contact lens. Poster presented at: American Academy of Optometry Annual Meeting and 3rd World Congress of Optometry; October 23-27; Orlando, FL
11. Alcon data on file, 2019.
12. Zheng Y, Dou J, Wang Y, et al. Sustained release of a polymeric wetting agent from a silicone-hydrogel contact lens material. ACS Omega. 2022;7(33):29223- 29230. doi: 10.1021/acsomega.2c03310.
13. Based on a survey of 500 US optometrists who fit contact lenses.; Alcon data on file, 2023.
©2025 Alcon Inc. US-PR1-2500059