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Help patients understand the impact of digital device use 
on their eyes — and how Alcon WaterInnovationsTM 
can help them outsmart Digital Device Dryness.

Person working at a laptop with Alcon PRECISION1, TOTAL1, TOTAL30, and PRECISION1 for Astigmatism contact lens boxes in the foreground alongside the message “Spend your days staring at a screen? You aren’t alone.”
Person working at a laptop with Alcon PRECISION1, TOTAL1, TOTAL30, and PRECISION1 for Astigmatism contact lens boxes in the foreground alongside the message “Spend your days staring at a screen? You aren’t alone.”

Fast Facts


Many people don’t understand the impact digital devices have on their eyes.1-3 Use these Fast Facts to help patients make the connection between screen time and Digital Device Dryness

Infographic showing Alcon PRECISION1, TOTAL1, TOTAL30, and PRECISION1 for Astigmatism contact lens boxes with the message about patients spending more than 13 hours per day staring at screens and blinking 60% less
Infographic showing Alcon PRECISION1, TOTAL1, TOTAL30, and PRECISION1 for Astigmatism contact lens boxes with the message about patients spending more than 13 hours per day staring at screens and blinking 60% less

Staff Talking Points


The Alcon WaterInnovationsTM portfolio of contact lenses can transform the wearing experience. Use these talking points to help your staff start a conversation with contact lens patients. 

Message reading “Did you know? You blink 60% less when staring at your screen” above a person holding a tablet
Message reading “Did you know? You blink 60% less when staring at your screen” above a person holding a tablet

Social Posts


With these easy-to-share social posts, your practice can proactively start the Digital Device Dryness conversation and encourage patients to follow up at their next visit. 

Email template describing digital device dryness, its impact on eye comfort, and guidance to ask an eye care professional about Alcon WaterInnovations contact lenses, including safety information and CAN-SPAM compliance reminders
Email template describing digital device dryness, its impact on eye comfort, and guidance to ask an eye care professional about Alcon WaterInnovations contact lenses, including safety information and CAN-SPAM compliance reminders

Email Blast


Send this email to your mailing list to help proactively educate your patients on Digital Device Dryness – and how the Alcon WaterInnovationsTM portfolio can help overcome the discomfort.4-6

WaterInnovations logo with two translucent contact lenses underneath the wordmark
WaterInnovations logo with two translucent contact lenses underneath the wordmark

Website Content


Dynamic website content makes it easy to educate patients and new wearers on Digital Device Dryness and provides simple solutions to help them outsmart these common symptoms.  

Alcon TOTAL1, TOTAL30, PRECISION1, and PRECISION1 for Astigmatism contact lens boxes displayed in front of a WaterInnovations background with blue flowing imagery
Alcon TOTAL1, TOTAL30, PRECISION1, and PRECISION1 for Astigmatism contact lens boxes displayed in front of a WaterInnovations background with blue flowing imagery

WaterInnovationsTM Logo Video


Bring a dynamic touch to your practice with the WaterInnovations animated logo. It's a simple yet effective way to keep your brand lively and informative on any screen. 

    See product instructions for complete wear, care and safety information. RX Only Log

    1. Wolffsohn JS, Lingham G, Downie LE, et al. TFOS Lifestyle: Impact of the digital environment on the ocular surface. Ocul Surf. 2023;28:213-252.
    2. Tsubota K, Nakamori K. Dry eyes and video display terminals. N Engl J Med. 1993;328(8):584.
    3. Patel S, Henderson R, Bradley L, et al. Effect of visual display unit use on blink rate and tear stability. Optom Vis Sci 1991;68(11):888-892. 
    4. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clin Optom. 2014;6:17-23.
    5. In a clinical study wherein patients (n=66) used CLEAR CARE® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021. 
    6. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99.