THE BACK-TO-SCHOOL OPPORTUNITY
Over 7.5 million Canadian Gen Z are part of this digitally native, style-conscious, and health-aware generation1
of contact lens wearers started wearing contacts between
11–20 years old2
Contact lens patient visits increase by ~13% in August vs other months3
WHO IS GEN Z?
WHO IS GEN Z?
Get to Know Gen Z
Back-to-school means back to screens, and discomfort may come into play.
There are nearly 7 million Gen Z in Canada (ages 15-28), and 35% of them wear contact lenses4
Gen Z is interested in eye care treatments or products that can help improve their lifestyle4
60% of Gen Z believes contact lenses can
improve their lifestyle4
Gen Z considers their eye doctor their most trusted source for information about eye health, including using contact lenses4
How to Talk to Gen Z
Your Gen Z patients trust you to make a contact lens recommendation that fits their lifestyle.
“What activities are you involved in?”
“How many hours per day are you looking at a screen?”
“Contact lenses might be a great option based on your activities and screen time.”
Why PRECISION1® and PRECISION7® are great options for Gen Z
16 hours of outstanding comfort and precise vision7
Features SMARTSURFACE® Technology with >80% water at the surface8**
*Based on the mean subjective ratings on a scale of 1 (Poor) to 10 (Excellent) for overall vision, overall comfort and overall handling in subjects wearing PRECISION1® contact lenses from a clinical study, measured at three-month follow-up visit; n=69.
**Based on in vitro measurements of unworn lenses.
^Trademarks are the property of their respective owners.
Easy to handle9 and easy to remember11
First and only ACTIV-FLO® System that continuously moisturizes the lens surface for 7 days10†
†Testing conducted to simulate both daily wear and extended wear.
See product instructions for complete wear, care and safety information. 
References
1. Alcon data on file, 2025; REF-27162.
2. Brand Health Tracker Contact Lens Wearers, October 2024.
3. Randall S. Canada now has more millennials than boomers, Gen Z is growing fast. Wealthprofessional.ca. Published February 23, 2024. https://www.wealthprofessional.ca/news/industry-news/canada-now-has-more-millennials-than-boomers-gen-z-is-growing-fast/383911.
4. Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care. Contact Lens Institute. Published Fall 2025. Available at: https://www.contactlensinstitute.org/news/shiftingfocus_report.
5. Grant T. et al. A Survey of Contact Lens Wearers and Eye Care Professionals on Satisfaction with a New Smart-Surface Silicone Hydrogel Daily Disposable Contact Lens. Clinical Optometry 2020:12 9-15.
6. Alcon data on file, 2019; REF-09857.
7. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99.
8. Alcon data on file, 2019. REF-04452.
9. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023.
10. Zheng Y, Dou J, Wang Y, et al. Sustained release of a polymeric wetting agent from a silicone-hydrogel contact lens material. ACS Omega. 2022;7(33):29223-29230. doi: 10.1021/acsomega.2c03310.
11. Based on a survey of 500 US optometrists who fit contact lenses; Alcon data on file, 2023.
Alcon Canada Inc. 2665 Meadowpine Blvd. Mississauga, Ontario, L5N 8C7
