40 is the new 20/20—presbyopia equals opportunity.
Contact lens usage drops off dramatically after age 45 due primarily to presbyopia, while the need for vision correction steadily increases.1
There are over 106 million presbyopes (up to age 54) in U.S., Germany and Japan, alone.2 And of those presbyopes, only
- 57% (U.S.), 20% (Germany) and 9% (Japan) have ever heard of presbyopia2
- 18% (U.S.), 20% (Germany) and 9% (Japan) are aware that multifocal contact lenses are an option for them2
- 4% (U.S.), 3% (Germany) and less than 1% (Japan) have ever had a conversation with their eye care professional about multifocal contact lenses2